How To Choose Company Name? | 18 Powerful Consideration That Big Brands Consider While Deciding The Name Of Their Companies | Startups

In this article The Lifelong Learning is giving 18 powerful consideration that big brands consider while deciding the name of their companies and how to choose a company name and logo.

18 Powerful Consideration That Big Brands Consider While Deciding The Name Of Their Companies

1.Keep It Short

• The companies you admire typically have names that are Short, Simple, and Easy to remember.

For an Example :

• BMW
• Cock
• FedEx
• Mac

2.Keep It Simple ( Avoid Unusual Spellings)

• The perfect Brand Name for your startup will generally be short, simple, easy to say and easy to spell.

For an Example :

Wrong - SCHWAB

3.Brand Name Should Indicate Your Business Category

• A good brand name should be unique. It should suggest product / service category.

For an Example :

• redbus.com - Bus
• drugs.com - Drugs / Medicine
• Dunkin Donuts - Donuts
• buyfurnituronline.com - Furniture
• bugbrands.com - Big Brand
• 99acres.com - land
• Sun Pharma - Pharmacy Company
• Herbalife - Herbal Products

4.Unique / Memorable / Unforgettable ( Stickiness)

A good brand name should be unique ,memorable, unforgettable and it should have stickiness it self.

For an Example :

• Google
• Yahoo
• Amazon
• Apple
• Tesla
• Kodak
• Maggie

5.Alliterative

• Alliteration or rhyming company names are easy to say
• Alliterations give your name a “beat” that can be catchy and memorable.
• Connecting your brand's name to a rhyme is a catchy way to ensure.
• Each of these names employs phonetic patterns that can help encode a brand name in your audience's memory.

For an Example :

• Brand Builder
• Range Rover
• Hero Honda 
• American Airlines 
• Burberry 
• Tasty Treat 
• Blackberry 
• Kit Kat
• Johnson & Johnson 
• Minute Maid
• TED Talks 
• Best Buy
• Dare Devil
• Coca-Cola 
• King Kong 
• Road Runner 
• PayPal 
• Block Buster 
• Mickey Mouse 
• Donald Duck
• Marilyn Monroe 

6.Personalised

• Personalization is good, if done right, can be a huge brand asset.
• It can create deeper meaning, brand relevance, and drive growth.
• Make sure that personalization is well-connected to your brand strategy so that all aspects of the product development, brand experience, and look and feel are tightly connected.

For an Example :

• Disney 
• Gillette 
• Jimmy Choo 
• Abbott 
• Dell & HP
• Ford 
• Adidas 
• Boeing 
• Cadbury 
• Yamaha 
• Versace 
• Tesla 
• Suzuki 
• Nestle 
• Morgan Stanley 
• Heinz 
• Philips 
• Parada 
• Colgate 
• Ferrero Rocher 
• Swarovski 
• Mercedes 
• Lamborghini 
• J. P. Morgan 
• Casio 
• Levis 
• Pfizer 
• Marks & Spencer 
• Louis Vuitton 
• Porsche 
• TATA Group 
• Gucci 
• Kawasaki 
• Ferrari 
• Hilton Hotels 
• Honda

7.Name Should Indicate Broder Category

It Should Not Be Limiting As Your Business Growth 

 

8.No Ambiguity

• The brand with a somewhat peculiar name has prominence in search results for its brand terms, while not attracting irrelevant name.

For an Example :

• Shakti -Shakti masala
• Heinz - Heinz Sauce
• Novartis - Novartis Pharmaceuticals 

9.Name Should Give a Clue

• Your Brand name should always be meaningful. That concept will make more sense throughout the product or services clue.

For an Example :

• Law & Order - Lawn & Order 
• Pots & Pan's 

10.Use a Catchy Name

• Focused on creating brand names that appeal to customer values using words like: Creative, Catchy, Innovative, Memorable.

For an Example :

• Google 
• Yahoo 
• Coke 
• Zippo 
• Maggie 
• Godaddy 
• Swiggy 
• Sony 

11.Name Should Be Visual

• A beautifully designed visual identity doesn't just support a brand, it elevates it. From your packaging to your social presence, a strong visual identity instantly communicates who you are, what you're about, and why people should want to interact with you.

For an Example :

• Black Dog
• Blue Flute 
• Blue Leaf
• Dry Rain 

12.Name Should Reflect a Desire / Benifit

• Brand preference reflects a desire to use a particular company's products or services.But you can be less worried if people have a strong preference for your brand, a desire to forsake all other brands in the name of patronizing that one brand.

For an Example :

• loansapproved.com
• diehardbatteries.com
• Body Trim 
• Fat Blaster 
• On Time Emergency Service

13.Intentionally Misspell to Gain Attention

• Whether it's the company's name,sometime brands deliberately misspell the words. A memorable image in the minds of the audience that helps in getting attention of the viewer. Also, using incorrect spellings help companies to get the name easily remember.

For an Example :

• Zero - Xero
• Cloud - Kloud 
• Lift - Lyft 
• Tumbler - Tumblr 
• Read It - Reddit 
• Flatter - Flattr 
• Doughnut - Dunkin Donnut
• Frock - Frox
• Flicker - Flickr 

14.Rhyming Name

• Such names have potential to create higher brand Name value in the long run.
• This name is catchy and attracts consumer attention.
• The name also helps consumers remember what products the business sells.

For an Example :

• Lunch Bunch 
• Crunch 'n Munch 
• Ronald's Mc Donald 
• Fire Wire 
• Sub Hub
• 7- Eleven 
• Shake' N Bake 
• Ding Dong 

15.Understand How Brand Names are Created

• Develop a strategy to choose a great brand name.
• Decide how it will work with existing product or service names (if applicable).
• Determine what kind of name to develop – descriptive, invented, founder's name, etc.
• Develop objective criteria to evaluate the names you generate.

For an Example :

• Nike - Greek Goddness of Victory 
• Coca-Cola - Coca Leaves & Cola Berries 
• Pepsi - Digestive Enzyme 'Pepsin' 
• Amazon - Biggest River In The world 
• Nokia - City in Finland 
• Vodafone - Voice, Data & Telephone 
• Volkswagen - People's Car 
• Microsoft - Microcomputer & Software 
• Nivea - Snow White 

16.Check The Language and Cultural Connotations

• Avoid mistakes When Choosing a Product Brand Name. The embarrassing cultural discrepancy OR pay thousands of dollars (if not millions) to rebrand.

For an Example :

• Brat 

English - Naughty Children 

Russia - Beggar 

• Fart 

English - Passing Gas 

Denmark - Moving Object

• Gift

English - Present 

German - Poison 

• Crap 

English - Rubbish 

Romania - Fish Sandwich 

• Mist 

English - Dew /Fog 

German - Garbage 

• Kiss 

English - Touch with Lips 

Sweden - Urine 

• Rubber 

English - Eraser 

USA/Europe - Condom 

• Salsa 

English - Dip

Japan - Diarrhoea 

• Peach 

English - Fruit 

Turkey - Illegitimate Child 

• Preservative 

English - Prevention against Mold

French - Condom 

• Bra 

English - Undergarments 

Sweden - Very Good 

• Smoking 

English - Something You Do 

French - Clothes 

• Pay Day 

English - Day You Get Salary 

Portugal - 'I Fart' 

• Face

English - Face

France - Buttock 

17.Legal Trademark Conflict

Once you have a shortlist of possible brand names, it is important to check that they are not currently in use. Make sure they aren’t already trademarked by another business .To do this, you should:

• Check that your potential startup names are not trademark protected. Search at ipindiaonline.gov.in or use a service such as uspto.gov to do this.

18.Check Domain Availability

Once you have a shortlist of possible brand names, it is important to check that they are not currently in use. Make sure that a suitable domain name is available. To do this, you should:

1. Do a domain name search with one of the main providers, such as GoDaddy If you plan to use branded links as part of your branding strategy. This is a quick and effective way to check if someone else is using your brand name ideas. But it is wise to also follow this up with a simple Google search.
2. Look for Facebook pages and Twitter accounts using the same or a similar brand name.

So, Best Of Luck for Choosing Your Business or startup Name.